Young Harris, Ga. | Young Harris College today announced a renewal of their partnership with adidas. The premier platform in sports apparel will remain the official supplier of Mountain Lions athletic uniforms, apparel, and footwear for the duration of the five-year partnership extension. Young Harris College also announced a five-year extension of their partnership with team dealer Shuma Sports.

As part of the five-year agreement, adidas, in conjunction with Shuma Sports, will provide on-field gameday and training gear for our 19 varsity sports teams. Additionally, adidas will outfit members of the athletic department including coaches and staff. adidas' premium footwear and apparel are designed for optimal performance while providing exceptional style and comfort. This allows YHC student-athletes to enhance their performance both during games and in practice.

The new agreement is a significant step forward for Young Harris Athletics. The deal provides substantial promotional dollars not only for the general athletic department, but for each of Young Harris' 19 varsity sports as well. It also includes an increased annual investment in new and creative growth for on-campus co-branding.

"We are thrilled to be extending our partnership with both adidas and Shuma Sports, continuing to outfit our student-athletes with world-class adidas footwear, equipment, and apparel," Athletic Director Aaron Bessey said. "Through this new agreement, adidas and Shuma are showing a clear commitment to their relationship with Young Harris Athletics and us to them. We look forward to growing our brand identity and visibility as we move forward into this exciting next chapter."

"adidas is excited to extend this all-school partnership agreement with Young Harris College," added adidas rep Rohn Mulkey. "adidas takes pride in offering premier athletes throughout the world the best product in the market, both on field and on court. We value this partnership and look forward to serving the student-athletes and staff at Young Harris College for the next 5 years."

ABOUT adidas:

adidas, a global leader in sportswear, has consistently been at the forefront of innovation and performance since its founding in 1949. Known for its iconic three stripes, adidas excels in producing high-quality footwear, apparel, and equipment across a wide range of sports, including soccer, running, and basketball. In 2023, adidas reported over $23 billion in annual revenue, maintaining a strong presence in over 160 countries. Their Ultraboost running shoes, renowned for comfort and durability, have become a favorite among athletes, while the Predator soccer cleats continue to dominate on the field. adidas's commitment to sustainability is evident through its eco-friendly initiatives, such as using recycled materials in 90% of its apparel lines by 2025.

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